Welcome to the design section.
Logo Design | Printed Material | Website Design
Logo Design
What is a logo?
A logo is one aspect of a company’s commercial brand or economic identity. A logo’s design should make us immediately recognize the company—it should inspire trust, admiration, loyalty. It should say "We're the best".
What makes a good logo?
A good logo is distinctive & stands out. It is appropriate to the industry of the business it represents. It is a practical design that can be used within any medium, be it in small form on a business card or label, or bigger on posters, ads or even on billboards. It should be printable at any size and be effective without color. It will normally consist of a graphic & text & both should be strong enough to be used on their own. An effective logo has a concept, or meaning behind it, that allows it to communicate the intended company message.
With these things in mind, it's true that a great logo stems from two things. A great concept and a great execution.
That's where I come in. I work closely with you to ensure that your message & identity is properly represented.
Printed Material
Getting Your Image Out There
Now you have your logo designed & your photography done, so what's next?
How?
The logo needs to be incorporated into effective business cards to make a great impression on your clients & potential clients.
You may also want to consider letterheads, envelopes, compliment slips, etc.
Next is a brochure that will use all the photography to showcase your business. Potential clients need to be able to understand what you can offer to them, & most importantly, why they should choose you over your competitors.
Website Design
WWW. . . .
Every one uses the internet right? A good web presence is essential to any business these days. You can update & add new material & keep a fresh look for your business.
You can show a lot more information online than in printed material. Effective printed material gives your client a flavour of what you do & a hunger to learn more. This is where your website comes in.
The Benefits
You can have your website as simple or as complex as you like. A website, whether it has minimal content or a lot of content, needs to be easy to navigate, clean, precise & effective.
Good design keeps your viewer interested.
With an effective website, you can update information any time with new products & latest offers. You can see through website statistics who is looking at you, how long they stay, what are the most popular pages, how many email enquiries are generated from the site, etc.